Your Guild

The North Coast Artists’ Guild (NCAG) was formed in 1991 as an affiliate of Gualala Arts to better serve working artists in the Mendocino and Sonoma coastal communities, from as far south as the Russian River to as far north as Little River.

The NCAG supports local artists through exhibits, studio tours, networking, community involvement, education, portfolio reviews and website and social media marketing.

NCAG’s mailing address:
PO Box 1658
Gualala, CA 95445



Our priorities:

  • Developing more opportunities to sell art locally: venues,shows, Studio Tours
  • Producing more out-of -the-area publicity to bring potential art-buying tourists here
  • More emphasis on art education: classes, demonstrations, forums
  • Developing a community of artists: collaboration and community projects, social gatherings, networking
  • Developing a creative environment for the arts: partnering with Gualala Arts to make art more accessible, fun and friendly
  • Making our local area a more beautiful, artistic place: art everywhere

Major Events

Studio Discovery Tour

The Studio Discovery Tour (SDT) is the Guild’s largest event and is managed by the NCAG Board of Directors. In 2018, SDT had its 26th anniversary with 37 artists participating on the tour averaging $2,000 in sales per artist. Over 15,000 full color catalogs are printed and distributed in July and August to promote this annual event.

Salon des Refusés
Salon des Refusés

Salon & Salon des Refusés

The Gualala Salon & Salon des Refusés is the next largest NCAG annual event. This exhibit fills the entire Gualala Arts Burnett Gallery and Jacobs Foyer with over 100 pieces of 2D and 3D fine art. The award prizes are the largest offered on the coast with first prize being $1,000. Prestigious artists, art dealers, teachers and collectors are recruited to be judges. Since the 5th Annual Salon, the exhibit has been catered, along with champagne and other sparkling drinks. This event is organized and curated by NCAG, which solicits sponsors for all its costs, including award monies.

Visual Vocabulary

Art Invitational

NCAG hosts an annual exhibit at Gualala Arts for members of all local art organizations, including NCAG, Coast Highway Art Collective, Artists’ Collective in Elk, and Discovery Gallery. NCAG members are also involved with the Gualala Arts exhibition selection committee, Gualala Arts clay studio program, weekly life-drawing classes, monthly artist critiques, and a bi-monthly collage open studio at Gualala Arts. There are numerous activities to participate in! Volunteers for events and projects are always welcome and a great way to get to expand your network and skills. We offer scholarships for most NCAG sponsored events.

Dolphin Gallery

Local Venue Exhibits

Each year North Coast Artists’ Guild presents pop-up exhibits in local businesses, galleries, restaurants, and coffee shops. There is always something enticing to see in these many local venues.

What  it takes to make NCAG succeed

It takes VOLUNTEERISM. The Board, consisting of all volunteers, is elected each year at the Annual Members Meeting in October.

“This is your Artists’ Guild. Do your part to make it better!”


2019 – 2020

Andrea Allen
Jennie Lee Henderson
Mike Henderson
Doric Jemison-Ball
Bruce Jones
Lisa Lauer
Sharon Nickodem
Judy Pfeifer


VENUE MANAGER / Judy Pfeifer


WEBMASTERS / Lynn Bailey & Lisa Lauer